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With Lead Generation and Virtual Events, It’s a Journey, Not a Project
Introduction Virtual Events can be highly effective in generating leads to fuel your sales pipeline. Here’s a 5-step process that I call the “Virtual Event Lead Generation Virtuous Cycle“: Generate...
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Book Supplement: Virtual Event Lead Management (#leadmanagement)
Introduction In “Generate Sales Leads With Virtual Events,” Chapter 6 is titled “Score and Follow Up with Leads”. This really could have been Chapter 7 – and instead, Chapter 6 could have focused on...
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Use Virtual Booths To Follow Up With Leads From Your Physical Booth
Introduction Making your trade show presence a “hybrid” (with a virtual component) can significantly augment your reach. For folks who are unable to attend the physical event, your virtual booth...
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A New Approach to Virtual Trade Show Booth Surveys
Introduction Surveys should not be difficult to operate! Too often, however, they are. For virtual trade shows, booth surveys can complement the demographic data (collected during registration) with...
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Case Study: Trade Show Lead Generation with American Express OPEN
Introduction At NAB Show 2011 in Las Vegas, American Express OPEN (@OPENForum) created a game-based attraction in a lobby area that generated nearly a thousand (my estimate) sales leads. Attendees...
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Demand Generation Has Evolved: The Convergence of Lead Generation & Lead...
Image source: TechTarget, in a presentation delivered at the TechTarget Online ROI Summit. Introduction Demand generation is evolving. In the days of old, marketers focused primarily on “getting the...
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